₹99$3.50 a month answers 7,000 comments while you sleep. If one of them buys something, the year is paid for. Every workspace starts with a 15-day free trial of every feature, then moves to the Free plan and keeps 1,000 DMs a month on one account, for good. Plans are monthly, paid by UPIcard, and nothing renews without you.
What HookSend does, whether it is safe for your Instagram account, and what you pay.
What does HookSend do?
When someone comments a keyword you have chosen on your Instagram post or reel, HookSend automatically sends them a direct message containing whatever you want them to receive: a product link, a discount code, a lead form, or a set of shoppable product cards. It runs on the official Meta Graph API, so it never needs your Instagram password.
Is this safe for my Instagram account?
Yes. HookSend uses Instagram's official Graph API through Meta's authorised OAuth flow. It does not automate a browser, does not scrape, and never asks for your password. Sending is throttled below Meta's documented rate limit for private replies, and access tokens are encrypted before storage.
Do I need an Instagram Business or Creator account?
Yes. Meta only permits comment-to-DM automation on professional accounts, so your Instagram account must be set to Business or Creator. Switching is free and takes under a minute in the Instagram app.
How much does HookSend cost?
The Free plan is ₹0$0 for 1,000 DMs a month on one Instagram account, which covers comment-to-DM with the opening message and link DM. Starter is ₹99$3.50 per month for 7,000 DMs, 2 Instagram accounts and no AI credits. Pro is ₹249$9 per month for 20,000 DMs, 3 Instagram accounts and 200 AI credits. Business is ₹499$17 per month for 50,000 DMs, 6 Instagram accounts and 1,000 AI credits. Growth is
Add 3,000 DMs for ₹100$5on the Free plan or any paid plan. They're used only after your monthly DMs run out, and they last 30 days.
₹100$5
per 3,000 DMs
Payment is by UPI.Payment is by card, processed by Dodo Payments, who add any sales tax or VAT your country charges. Plans are monthly and never auto-renew. A plan simply ends unless you choose to continue.
Knowledge bases (AI answers from your documents)Extra ones ₹49$3 each, for 30 days
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10
DM flows with buttons and questionsExtra ones ₹49$3 each, for 30 days
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3
10
Follow gate
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Story reply automation
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Product carousels in DMs
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Lead capture
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Follow-up sequences
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Creator storefront
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₹899$25
per month for 1,00,000 DMs, 8 Instagram accounts, 2,000 AI credits, 3 knowledge bases and 3 DM flows. Agency is
₹1,599$40
per month for 1,50,000 DMs, 10 Instagram accounts, 5,000 AI credits, 10 knowledge bases and 10 DM flows. On the Free plan or any paid plan you can add 3,000 more DMs for
₹100$5
. Every new workspace begins with a 15-day free trial of every feature, with 50,000 DMs, 6 Instagram accounts, 500 AI credits, and 2 knowledge bases and 2 DM flows to try, no card required, and moves to the Free plan when the trial ends.
What happens when my free trial ends?
The 15-day trial has every feature switched on, with 50,000 DMs, 6 Instagram accounts, 500 AI credits, and 2 knowledge bases and 2 DM flows to try. Two days before it ends you get an email, and another when it ends. Then your workspace moves to the Free plan automatically: 1,000 DMs a month on one Instagram account, with the opening message and link DM. Story replies, the follow gate, product carousels, lead capture and follow-up sequences pause until you choose a paid plan, and knowledge bases and DM flows until you choose Growth or Agency. Nothing is deleted. Your campaigns, tracked links and storefront all stay exactly as they are.
What counts as a DM against my monthly allowance?
Each direct message HookSend sends on your behalf counts as one. The allowance is per workspace, not per Instagram account, and it resets on the same day of each month that your subscription started, not on the first of the calendar month.
Can I buy more DMs without upgrading?
Yes. On the Free plan or any paid plan you can add DMs in packs of 3,000 for ₹100$5, from the billing page. They are used only after your monthly DMs run out, the ones that expire first are used first, and each pack lasts 30 days from the day you buy it.
How do I pay?
In India, by UPI: you are shown a QR code and a UPI link on our own payment page. Everywhere else, by card, on the HookSend checkout page, where the card form is run by Dodo Payments, who process card payments for us and add any sales tax or VAT your country charges. Either way the purchase activates the moment the payment is confirmed, usually within a few seconds, and nothing is ever charged again automatically.
Can I cancel any time?
Yes. Plans are monthly and do not auto-renew, so there is nothing to cancel in the usual sense. A plan simply ends on its expiry date unless you choose to continue. You keep full access until then.
Can I use HookSend for more than one Instagram account?
Yes. Free covers 1 account, Starter 2, Pro 3, Business 6, Growth 8 and Agency 10. All of them are managed from one workspace, which is how agencies run several clients side by side.
