MCP connector
Run your Instagram automation by asking
Connect HookSend to Claude, Codex, Antigravity or any AI client that speaks MCP. Then describe a DM flow and watch it get built, set up a campaign on your best reel, or ask which post actually got the reach. Your AI does the work; HookSend does the sending.
Included in the 15-day free trial and on every paid plan, at no extra cost. It is not part of the Free plan.
Watch it work
Connecting HookSend to an AI client, then building a flow by describing it.
What you can ask for
60 tools, covering what you would otherwise do in the dashboard.
Build a DM flow by describing it
8 toolsSay what the conversation should ask and where each answer leads, and it gets built. HookSend checks the flow before it saves and refuses anything that could not run, naming what is wrong. Nothing answers a real person until you publish it.
Set up campaigns end to end
15 toolsA keyword on a post, the DM it sends, product carousels, a follow gate, an email question before the link, the thank-you afterwards, and your knowledge base answering questions from your own documents.
See what is working
10 toolsViews, reach, saves and shares per post, your sends and clicks, your captured leads, and how much of your monthly allowance and AI credits are left.
Handle the inbox
4 toolsRead your DM threads and the brand collaboration offers HookSend found in them, with the terms already pulled out. Replying is possible and always asks you first.
Moderate and sell
23 toolsWrite Comment Guard rules in plain words, see what a clean-up would remove before it runs, and edit the storefront your bio points at.
Connecting it
Create a token in HookSend under Settings, then add this address to your AI client. It is the same address whichever client you use.
https://hooksend.in/api/mcpClaude
- Open Settings, then Connectors, then Add custom connector.
- Give it the name HookSend and paste the address above.
- Under Authentication choose "No sign-in". Claude often ticks "Sign in now" by itself, so change it: HookSend uses a token, not a sign-in.
- Under Request headers press Add header. Name it Authorization, and for the value type the word Bearer, a space, then your token.
- Save, then start a new chat and ask what campaigns you have.
Claude Code
- Run this in a terminal, with your token in place of the placeholder, then restart Claude Code.
claude mcp add --transport http hooksend https://hooksend.in/api/mcp \ --header "Authorization: Bearer YOUR_TOKEN"
ChatGPT, Codex, Antigravity, other
- Every MCP client keeps a list of servers, some in their settings and some in a configuration file. Wherever yours keeps it, it needs three things: the address above, HTTP as the transport, and your token sent as an Authorization header.
- Most clients that use a file take this shape:
{
"mcpServers": {
"hooksend": {
"type": "http",
"url": "https://hooksend.in/api/mcp",
"headers": {
"Authorization": "Bearer YOUR_TOKEN"
}
}
}
}What it will not do
An AI acting on your account is only a good idea if the boundaries are real ones. These are enforced by HookSend, not by asking the AI nicely.
Nothing gets deleted
No tool deletes a campaign, a flow or a knowledge base. Where the dashboard can delete, the connector offers pause or archive instead, so anything it does can be undone.
The dangerous few ask first
9 actions genuinely cannot be undone, such as removing comments from Instagram or sending someone a DM. Each refuses the first request and tells the AI to check with you.
Your plan still applies
Every action runs through the same checks the dashboard uses, so the same limits and the same allowance apply. The connector is not a way around your plan.
It cannot spend your money
Buying, changing your billing, inviting a colleague and managing these tokens all refuse an AI client outright. Those stay with a person who is signed in.
Nothing runs before you know about it
A new flow is saved unpublished and a new Comment Guard rule is saved switched off, so neither can quietly start acting on real people. A campaign is the exception: like one built in the dashboard it goes live at once, so the tool tells your AI to explain what it will do first, and pausing it undoes that.
You can cut it off
Revoking a token stops it working immediately, and every action an AI took is written down where you can read it.
Try it on the free trial
Fifteen days of everything, no card needed. The connector is included, so you can hand your Instagram automation to your AI on day one.
